Simon Hipgrave
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  • Art Directon 18
  • Letterpress 6
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  • May 2011
  • April 2011
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  • February 2011

  • It's a unique way to bank...

    Save to Win

    It’s a unique way to bank…

    Posted: May 25th, 2011 ˑ  No Comments
    Filled under: Art Directon, TV
  • We laser cut a vinyl record which we then mounted onto a wooden block. We used this as a plate to print 180 limited edition prints on a hand fed Chandler & Price for the Stop Flooding My Record collection exhibition.

    SFMRC

    We laser cut a vinyl record which we then mounted onto a wooden block. We used this as a plate to print 180 limited edition prints on a hand fed Chandler & Price for the Stop Flooding My Record collection exhibition.

    Posted: May 25th, 2011 ˑ  No Comments
    Filled under: Design, Letterpress
  • Treasury Casino required some adaptable graphics that could be used in any orientation, in a variety of locations.

    Yours to explore

    Treasury Casino required some adaptable graphics that could be used in any orientation, in a variety of locations.

    Posted: May 25th, 2011 ˑ  No Comments
    Filled under: Art Directon
  • We refreshed the look by pushing the styling and stripping the remaining elements right back. Stark, white and bold with a streak of QueensPlaza’s signature blue.

    QueensPlaza

    We refreshed the look by pushing the styling and stripping the remaining elements right back. Stark, white and bold with a streak of QueensPlaza’s signature blue.

    Posted: May 25th, 2011 ˑ  No Comments
    Filled under: Art Directon
  • In early 2011 I organised and letterpress printed  Queenslake: a collection of letterpress prints to raise money for the flood relief effort, with all profits donated to The Premier’s Disaster Relief Appeal.

    Queenslake

    In early 2011 I organised and letterpress printed  Queenslake: a collection of letterpress prints to raise money for the flood relief effort, with all profits donated to The Premier’s Disaster Relief Appeal.

    Posted: May 25th, 2011 ˑ  No Comments
    Filled under: Art Directon, Design, Letterpress
  • How do you get Australians to care about the Blobfish? For us it was all about finding the right motivation.

    The Unappeal

    How do you get Australians to care about the Blobfish? For us it was all about finding the right motivation.

    Posted: May 24th, 2011 ˑ  No Comments
    Filled under: Art Directon, TV
  • After a push to attract new customers, Queensland Teachers’ Credit Union had lost touch with its core audience – teachers. To get them back, we didn’t just say that QTCU supported teachers, we proved it.

    Staffroom for Improvement

    After a push to attract new customers, Queensland Teachers’ Credit Union had lost touch with its core audience – teachers. To get them back, we didn’t just say that QTCU supported teachers, we proved it.

    Posted: May 24th, 2011 ˑ  No Comments
    Filled under: Art Directon, Design, Online
  • This was our response to The 2010 Young Lions Finalist 24 hour brief. The task was to communicate to young teens the ill effects of binge drinking. With this in mind we developed a Rorschach inspired double page spread to show them bingeing is quite literally poisoning them.

    Reach Out

    This was our response to The 2010 Young Lions Finalist 24 hour brief. The task was to communicate to young teens the ill effects of binge drinking. With this in mind we developed a Rorschach inspired double page spread to show them bingeing is quite literally poisoning them.

    Posted: May 24th, 2011 ˑ  No Comments
    Filled under: Art Directon, Press
  • We commissioned Brissie band Blame Ringo to write an ultra-catchy, super summery pop anthem – a new theme song for Dreamworld and a soundtrack for their 2010/2011 Summer Funomenon. We got a renowned director on board and produced  a full length music video, which formed the basis of the online, TV and cinema campaign.

    Summer Funomenon

    We commissioned Brissie band Blame Ringo to write an ultra-catchy, super summery pop anthem – a new theme song for Dreamworld and a soundtrack for their 2010/2011 Summer Funomenon. We got a renowned director on board and produced  a full length music video, which formed the basis of the online, TV and cinema campaign.

    Posted: May 24th, 2011 ˑ  No Comments
    Filled under: Design, Online, TV
  • With the first home buyers grant finishing up Queensland Teachers’ Credit Union encouraged customers, to well... take advantage of it while they still had the chance.

    Take advantage of Grant

    With the first home buyers grant finishing up Queensland Teachers’ Credit Union encouraged customers, to well… take advantage of it while they still had the chance.

    Posted: May 24th, 2011 ˑ  No Comments
    Filled under: Art Directon
  • We were commissioned to design and letterpress print an engagement party invitation.

    Under the stars

    We were commissioned to design and letterpress print an engagement party invitation.

    Posted: May 24th, 2011 ˑ  No Comments
    Filled under: Design, Letterpress
  • A hand crafted and letterpress printed wedding invitation  for my wife and I: an American bride and an Australian groom.

    Transpacific wedding invitation

    A hand crafted and letterpress printed wedding invitation  for my wife and I: an American bride and an Australian groom.

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Design, Letterpress
  • Queensland Teachers’ Credit Union developed products designed specifically for 50 plus customers. So we produced this POS, press and DM campaign that  put a fairytale spin on approaching retirement. The illustration was laser cut into thirteen separate layers and delicately arranged to produce a crafted look.

    Zest

    Queensland Teachers’ Credit Union developed products designed specifically for 50 plus customers. So we produced this POS, press and DM campaign that  put a fairytale spin on approaching retirement. The illustration was laser cut into thirteen separate layers and delicately arranged to produce a crafted look.

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Art Directon, Branding, Press
  • As part of the QueensPlaza brand refresh I designed a royal seal. The seal was etched into a steel stamp and then cast in hot wax. Everything was produced in house, a resourceful approach that took several attempts - and we used the office sandwich toaster to keep the wax warm until the impression was just right.

    The QueensPlaza Seal

    As part of the QueensPlaza brand refresh I designed a royal seal. The seal was etched into a steel stamp and then cast in hot wax. Everything was produced in house, a resourceful approach that took several attempts – and we used the office sandwich toaster to keep the wax warm until the impression was just right.

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Art Directon, Branding, Design
  • We explored the light and shadow of the building and surrounding ocean and landscape, culminating in a revatilised brand...

    Harbour Lights

    We explored the light and shadow of the building and surrounding ocean and landscape, culminating in a revatilised brand…

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Art Directon, Branding, Design
  • Queensland Teachers’ Credit Union  asked us to develop a print and poster campaign to communicate the benefits of their Teachers’ Life suite of products. So  we invaded a familiar space to show them we were listening.

    Teachers’ life

    Queensland Teachers’ Credit Union  asked us to develop a print and poster campaign to communicate the benefits of their Teachers’ Life suite of products. So  we invaded a familiar space to show them we were listening.

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Art Directon, Typography
  • Queensland Association for Healthy Communities required a campaign to encourage safe sex in the gay community.

    Rip & Roll

    Queensland Association for Healthy Communities required a campaign to encourage safe sex in the gay community.

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Art Directon
  • The brief for  2008 young lions competition  was to develop a print campaign to encourage people to swim between the flags. We created an interactive print advertisement to demonstrate how simple the difference is between life and death. We were one of six teams to make the finals.

    Surf Lifesaving Australia

    The brief for  2008 young lions competition  was to develop a print campaign to encourage people to swim between the flags. We created an interactive print advertisement to demonstrate how simple the difference is between life and death. We were one of six teams to make the finals.

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Art Directon, Press
  • I developed this new branding for the budget arm of Apollo Campers, which will launch in July 2011. The name didn’t change, but the branding evolved to reflect a more sophisticated, cool and contemporary hippie ideal - free–spiritedness for the 21st century!

    Hippie Branding & Styleguide

    I developed this new branding for the budget arm of Apollo Campers, which will launch in July 2011. The name didn’t change, but the branding evolved to reflect a more sophisticated, cool and contemporary hippie ideal – free–spiritedness for the 21st century!

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Art Directon, Branding, Design
  • Made for Sunday

    ...

    Posted: May 23rd, 2011 ˑ  No Comments
    Filled under: Art Directon, TV
  • In December of 2010 my wife and I purchased an Original Heidelberg Windmill T-Platen and founded The Hungry Workshop. Together, we print our own projects and some commercial work too.

    The Hungry Workshop

    In December of 2010 my wife and I purchased an Original Heidelberg Windmill T-Platen and founded The Hungry Workshop. Together, we print our own projects and some commercial work too.

    Posted: April 25th, 2011 ˑ  No Comments
    Filled under: Design, Letterpress
  • By exploring the space between modern typographic design and the techniques utilised in wood type display typography I developed the Would Type experiments....

    Howard

    By exploring the space between modern typographic design and the techniques utilised in wood type display typography I developed the Would Type experiments….

    Posted: April 23rd, 2011 ˑ  No Comments
    Filled under: Design, Typography
  • Ten limited edition prints were created for friends and family to celebrate Halloween. The brain was kissed lightly onto the surface of the paper with almost no impression while the custom designed typography has pressed much deeper.

    Talk to the dead

    Ten limited edition prints were created for friends and family to celebrate Halloween. The brain was kissed lightly onto the surface of the paper with almost no impression while the custom designed typography has pressed much deeper.

    Posted: March 25th, 2011 ˑ  No Comments
    Filled under: Art Directon, Design, Letterpress, Typography
  • In August 2009 I created Operation: Everyday as a daily challenge to create, practice or fail each and every day. The project has since closed, but there you can find a experimental works ranging from collage, 3d, typography and illustration.

    Operation: Everyday

    In August 2009 I created Operation: Everyday as a daily challenge to create, practice or fail each and every day. The project has since closed, but there you can find a experimental works ranging from collage, 3d, typography and illustration.

    Posted: February 25th, 2011 ˑ  No Comments
    Filled under: Art Directon
© 2011 Simon Hipgrave. All Rights Reserved.