‘Art Directon’ Category
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Save to Win
It’s a unique way to bank…
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Yours to explore
Treasury Casino required some adaptable graphics that could be used in any orientation, in a variety of locations.
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QueensPlaza
We refreshed the look by pushing the styling and stripping the remaining elements right back. Stark, white and bold with a streak of QueensPlaza’s signature blue.
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Queenslake
In early 2011 I organised and letterpress printed Queenslake: a collection of letterpress prints to raise money for the flood relief effort, with all profits donated to The Premier’s Disaster Relief Appeal.
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The Unappeal
How do you get Australians to care about the Blobfish? For us it was all about finding the right motivation.
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Staffroom for Improvement
After a push to attract new customers, Queensland Teachers’ Credit Union had lost touch with its core audience – teachers. To get them back, we didn’t just say that QTCU supported teachers, we proved it.
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Reach Out
This was our response to The 2010 Young Lions Finalist 24 hour brief. The task was to communicate to young teens the ill effects of binge drinking. With this in mind we developed a Rorschach inspired double page spread to show them bingeing is quite literally poisoning them.
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Take advantage of Grant
With the first home buyers grant finishing up Queensland Teachers’ Credit Union encouraged customers, to well… take advantage of it while they still had the chance.
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Zest
Queensland Teachers’ Credit Union developed products designed specifically for 50 plus customers. So we produced this POS, press and DM campaign that put a fairytale spin on approaching retirement. The illustration was laser cut into thirteen separate layers and delicately arranged to produce a crafted look.
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The QueensPlaza Seal
As part of the QueensPlaza brand refresh I designed a royal seal. The seal was etched into a steel stamp and then cast in hot wax. Everything was produced in house, a resourceful approach that took several attempts – and we used the office sandwich toaster to keep the wax warm until the impression was just right.
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Harbour Lights
We explored the light and shadow of the building and surrounding ocean and landscape, culminating in a revatilised brand…
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Teachers’ life
Queensland Teachers’ Credit Union asked us to develop a print and poster campaign to communicate the benefits of their Teachers’ Life suite of products. So we invaded a familiar space to show them we were listening.
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Rip & Roll
Queensland Association for Healthy Communities required a campaign to encourage safe sex in the gay community.
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Surf Lifesaving Australia
The brief for 2008 young lions competition was to develop a print campaign to encourage people to swim between the flags. We created an interactive print advertisement to demonstrate how simple the difference is between life and death. We were one of six teams to make the finals.
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Hippie Branding & Styleguide
I developed this new branding for the budget arm of Apollo Campers, which will launch in July 2011. The name didn’t change, but the branding evolved to reflect a more sophisticated, cool and contemporary hippie ideal – free–spiritedness for the 21st century!
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Made for Sunday
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Talk to the dead
Ten limited edition prints were created for friends and family to celebrate Halloween. The brain was kissed lightly onto the surface of the paper with almost no impression while the custom designed typography has pressed much deeper.
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Operation: Everyday
In August 2009 I created Operation: Everyday as a daily challenge to create, practice or fail each and every day. The project has since closed, but there you can find a experimental works ranging from collage, 3d, typography and illustration.
