‘Branding’ Category
-
Zest
Queensland Teachers’ Credit Union developed products designed specifically for 50 plus customers. So we produced this POS, press and DM campaign that put a fairytale spin on approaching retirement. The illustration was laser cut into thirteen separate layers and delicately arranged to produce a crafted look.
-
The QueensPlaza Seal
As part of the QueensPlaza brand refresh I designed a royal seal. The seal was etched into a steel stamp and then cast in hot wax. Everything was produced in house, a resourceful approach that took several attempts – and we used the office sandwich toaster to keep the wax warm until the impression was just right.
-
Harbour Lights
We explored the light and shadow of the building and surrounding ocean and landscape, culminating in a revatilised brand…
-
Hippie Branding & Styleguide
I developed this new branding for the budget arm of Apollo Campers, which will launch in July 2011. The name didn’t change, but the branding evolved to reflect a more sophisticated, cool and contemporary hippie ideal – free–spiritedness for the 21st century!
