After a push to attract new customers, Queensland Teachers’ Credit Union had lost touch with its core audience – teachers. To get them back, we didn’t just say that QTCU supported teachers, we proved it.
We commissioned Brissie band Blame Ringo to write an ultra-catchy, super summery pop anthem – a new theme song for Dreamworld and a soundtrack for their 2010/2011 Summer Funomenon. We got a renowned director on board and produced a full length music video, which formed the basis of the online, TV and cinema campaign.