It’s a unique way to bank…
How do you get Australians to care about the Blobfish? For us it was all about finding the right motivation.
We commissioned Brissie band Blame Ringo to write an ultra-catchy, super summery pop anthem – a new theme song for Dreamworld and a soundtrack for their 2010/2011 Summer Funomenon. We got a renowned director on board and produced a full length music video, which formed the basis of the online, TV and cinema campaign.
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