Queensland Teachers’ Credit Union asked us to develop a print and poster campaign to communicate the benefits of their Teachers’ Life suite of products. So we invaded a familiar space to show them we were listening.
By exploring the space between modern typographic design and the techniques utilised in wood type display typography I developed the Would Type experiments….
Ten limited edition prints were created for friends and family to celebrate Halloween. The brain was kissed lightly onto the surface of the paper with almost no impression while the custom designed typography has pressed much deeper.