Simon Hipgrave

Save to Win

Simon — Wed, 25 May 2011 22:40:30 +0000

It’s a unique way to bank, and the first account of its kind in Australia, so we kept things simple with a straight-talking monologue from a BOQ customer, and brought it to life with instructive-yet-whimsical animations.

SFMRC

Simon — Wed, 25 May 2011 05:36:53 +0000

We laser cut a vinyl record which we then mounted onto a wooden block. We used this as a plate to print 180 limited edition prints on a hand fed Chandler & Price for the Stop Flooding My Record collection exhibition.

Yours to explore

Simon — Wed, 25 May 2011 05:27:01 +0000

Treasury Casino required some adaptable graphics that could be used in any orientation, in a variety of locations.

QueensPlaza

Simon — Wed, 25 May 2011 05:25:06 +0000

QueensPlaza needed a brand refresh. Their popular and successful campaign had been running for nearly five years, but was becoming predictable and tired. We refreshed the look by pushing the styling and stripping the remaining elements right back. Stark, white and bold with a streak of QueensPlaza’s signature blue.

Queenslake

Simon — Wed, 25 May 2011 04:54:51 +0000

In early 2011 I organised and letterpress printed Queenslake: a collection of letterpress prints to raise money for the flood relief effort, with all profits donated to The Premier’s Disaster Relief Appeal.

The exhibit featured original work from a range of Queensland’s leading designers and illustrators both past and present: Rinzen, Karl Kwasny, Inkahoots, The Letter D., Kevin Finn, Rudi de Wet, Josephmark, Bright Yellow, Spew Corp, Thom Stuart, Listen to the Graphics, Sue Loveday, Kasia Pawlikowski, Emlyn Allen & The Hungry Workshop.

The exhibition was shown in Brisbane and Melbourne and has raised over $10,000 for the relief effort.

The Unappeal

Simon — Tue, 24 May 2011 04:23:54 +0000

How do you get Australians to care about the Blobfish? For us it was all about finding the right motivation. Given the Blobfish is such an unattractive, lazy, miserable looking beast, it’s pointless asking Australians to care about the problem.

But you can make it their problem. Get right up in their faces in all our fugliness and promise to leave them alone if they make one simple gesture.

So we didn’t do a TV ad, we did an appeal… or in this case, an unappeal. We started with a petition to limit bottom trawling, gave it a Blobfish twist, and took it to the streets.

Staffroom for Improvement

Simon — Tue, 24 May 2011 04:11:46 +0000

After a push to attract new customers, Queensland Teachers’ Credit Union had lost touch with its core audience – teachers. To get them back, we didn’t just say that QTCU supported teachers, we proved it.

Reach Out

Simon — Tue, 24 May 2011 04:01:06 +0000

This was our response to The 2010 Young Lions Finalist 24 hour brief. The task was to communicate to young teens the ill effects of binge drinking. With this in mind we developed a Rorschach inspired double page spread to show them bingeing is quite literally poisoning them.

Summer Funomenon

Simon — Tue, 24 May 2011 04:00:50 +0000

We commissioned Brissie band Blame Ringo to write an ultra-catchy, super summery pop anthem – a new theme song for Dreamworld and a soundtrack for their 2010/2011 Summer Funomenon. We got a renowned director on board and produced a full length music video, which formed the basis of the online, TV and cinema campaign. It was a hit online – and even netted the band an appearance on Video Hits.

Take advantage of Grant

Simon — Tue, 24 May 2011 02:55:10 +0000

With the first home buyers grant finishing up Queensland Teachers’ Credit Union encouraged customers, to well… take advantage of it while they still had the chance.