Projects, Experience + Experiments
Bone - An Independent Digital Agency
https://bone.digital
- Co-founded Bone Digital in 2017 and have built it into an independent digital agency of 10+ craft and strategy focused specialists based in Collingwood, Melbourne.
- Shaped the agency's positioning, marketing and commercial model through successive market cycles, growing the business across nine-plus years.
- Established Bone's reputation for craft and delivery: work that solves real business problems, delivered with high levels of executional efficiency and attention to detail across ecommerce, digital experience and product.
Offline Supply Co.
https://offlinesupply.co
- Co-founded Off–Line Supply Co, a Melbourne-made stationery brand producing letterpress notebooks and pocketbooks in partnership with Hungry Workshop, designed and manufactured slowly and sustainably in Melbourne.
- Led creative direction, product design, brand and digital from the ground up, shaping everything from paper stocks and letterpress specs through to the identity system, packaging and ecommerce experience.
- Built the brand around a mission that links environmental and mental wellbeing: more than sustainable production, regenerating Australian forests through every product sold, and championing the case for slowing down and putting pen to paper.
Hungry Workshop
https://hungryworkshop.com.au
- Co-founded Hungry Workshop in 2010, a Brunswick East letterpress and specialty print studio working with vintage letterpress methods for design-conscious brands, creatives and founders.
- Led the creative vision and creative direction for a decade, establishing and evolving the brand, look and tone that still defines the studio today.
- Built a client roster alongside the team that included NGV, Penfolds, Attica, Jardan, Broadsheet, Supernormal among many of Australia's most design-led brands, restaurants and cultural institutions.
- Beyond client work, led a decade of cultural output at Hungry Workshop, curating exhibitions and fundraisers for the Australian Literacy & Numeracy Foundation, Free to Feed, ASRC and the Premier's Disaster Relief Appeal; exhibiting at NGV Studio, Backwoods Gallery and internationally at Kappan Tokyo and seeing the studio's work published in titles by Victionary, Frankie Magazine and MADE Publishers, among others.
- Stepped back from day-to-day operations in 2020 to focus on Bone but remain a proud stakeholder as the studio continues to flourish under the leadership of my co-founder (and wife).
Industry + Community
- Fundraising Committee Member, 2026, for The Push, Youth Music Organisation
- Judge, 2023 and 2024, Australian Graphic Design Awards Digital Category, recognising excellence in Australian design.
- Curated a decade of exhibitions and charitable fundraisers — including Twenty-Six (ALNF), Potluck (Free to Feed), Shelter (ASRC), Post Post Office (NGV Design Week) and Queenslake (Premier's Disaster Relief Appeal).
- Exhibited at NGV Studio, Backwoods Gallery, Nike Sportswear's Makers Lab, and internationally at Kappan Tokyo for Letterpress Around The World.
- Spoke on design, craft, process at AGDA, RMIT, Creative Mornings, The Uncommon Podcast.
- Published in industry titles from Victionary, Frankie Magazine, MADE Publishers and Basheer Graphic Books — across compendiums covering packaging, typography, letterpress and independent design.
Experiments
https://hotslice.itch.io/
- Pongatory: a devilishly difficult take on Pong, built in PICO-8 with artwork in Aseprite.
- Covid–19: a floaty virus simulation made during the long year of 2020, built in PICO-8.